Its Impact On Popular Culture Across The World
Gamble & Huff |
The creative marriage of Philadelphia
International Records and the Philadelphia Multicultural Affairs Congress a
division of Philadelphia Convention
& Visitors Bureau is using the Philadelphia Sound hit instrumental “TSOP”
“The Sound Of Philadelphia,” performed by MFSB
the label’s studio band (which received a Grammy Award for “Best Instrumental”)
as advertising campaign initiative and as a centre piece to attract visitors to
its many places of cultural significant and for its many night life
entertainment facilities across the city of Philadelphia and surrounding areas.
A music entertainment district
location to brand the city of
Philadelphia as a destination for R&B disciples around the world on
a pilgrimage tour of surrounding areas and the place where the legendary sound
was created such as Sigma Sound Studios and Gamble-Huff Music studios, one of
the R&B capitals of the world envision by Kenny Gamble.
In an interview conducted by the Philadelphia
Business
Journal, Chuck Gamble the nephew of Kenny Gamble co-creator
Philadelphia Sound and co-owner of Philadelphia International Records, stated
that “Our role is provide the music in our catalogue so the city can attract
more people to Philadelphia,” said Chuck. “We want people to use all five
senses and feel the beautiful aroma of the city. VOur music allows us to appeal
to the emotions of people and to help bring people together.” “After all,” he
added, “the Gap is using the O’ Jays
to promote its products (in a recent advertising campaign). “Why shouldn’t
Philadelphia?” .
Executive Vice President Chuck Gamble. |
On several occasions, Multicultural
Affairs Congress has been organizing private and guided tours of the Gamble-Huff recording studio to key
convention planners and travel trade potential customers to attract business
travellers and leisure travellers to the city. According to 1999 statistic,
Philadelphia was the third most visited American behind Los Angeles and New
York. The spokesman for the Multicultural Affairs Congress, Joel Avery said,
“The Multicultural tourism market, on a global basis, is a $90 billion industry.”
Researched and compiled by
Mr K Tomlin Music Historian
©RCM Music/Signaturesoundsonline2013-2014
Researched and compiled by
Mr K Tomlin Music Historian
©RCM Music/Signaturesoundsonline2013-2014