Gamble & Huff Signature Sound (Part 2)

                                       

                           Its Impact On Popular Culture Across The World

Gamble & Huff

The creative marriage of Philadelphia International Records and the Philadelphia Multicultural Affairs Congress a division of  Philadelphia Convention & Visitors Bureau is using the Philadelphia Sound hit instrumental “TSOP” “The Sound Of Philadelphia,” performed by MFSB the label’s studio band (which received a Grammy Award for “Best Instrumental”) as advertising campaign initiative and as a centre piece to attract visitors to its many places of cultural significant and for its many night life entertainment facilities across the city of Philadelphia and surrounding areas.

A music entertainment district location to brand the city of  Philadelphia as a destination for R&B disciples around the world on a pilgrimage tour of surrounding areas and the place where the legendary sound was created such as Sigma Sound Studios and Gamble-Huff Music studios, one of the R&B capitals of the world envision by Kenny Gamble.

In an interview conducted by the Philadelphia Business

Executive Vice President Chuck Gamble.

Journal, Chuck Gamble the nephew of Kenny Gamble co-creator Philadelphia Sound and co-owner of Philadelphia International Records, stated that “Our role is provide the music in our catalogue so the city can attract more people to Philadelphia,” said Chuck. “We want people to use all five senses and feel the beautiful aroma of the city. VOur music allows us to appeal to the emotions of people and to help bring people together.” “After all,” he added, “the Gap is using the O’ Jays to promote its products (in a recent advertising campaign). “Why shouldn’t Philadelphia?” .

On several occasions, Multicultural Affairs Congress has been organizing private and guided tours of the Gamble-Huff recording studio to key convention planners and travel trade potential customers to attract business travellers and leisure travellers to the city. According to 1999 statistic, Philadelphia was the third most visited American behind Los Angeles and New York. The spokesman for the Multicultural Affairs Congress, Joel Avery said, “The Multicultural tourism market, on a global basis, is a $90 billion industry.”


                           Researched and compiled by               
                                         Mr K Tomlin Music Historian                   
                                        ©RCM Music/Signaturesoundsonline2013-2014