Whilst at Motown, in addition to his success with the Temptations, Norman produced gold singles and albums for Rare Earth, a white rock band. “I Heard It Through the Grapevine”, in the version performed by the late Marvin Gaye, was also inducted into the Grammy Hall of Fame for "historical, artistic and significant" value. In 1986, two years after Gaye's death, the song was re-released in the UK and peaked at number eight on the UK official Pop Singles Chart, thanks to a Levi's commercial. The song also charted successfully in Germany, peaking at number five on the chart. The song also achieved chart success twice on the Irish Singles Chart, reaching number seven on its initial release in 1969 and peaking at number four on its 1986 re-release.
Before Norman left the Motown organisation, he received several Grammy Awards. "Cloud Nine" won Motown Records its first Grammy Award in1969. He received a second Grammy award for “Papa Was A Rollin’ Stone" for Best R&B Performance by a Duo or Group and he finally received Grammy awards for the instrumental B-side to “Papa Was A Rollin’ Stone" with the legendary Motown strings arranger Paul Riser for Best R&B Instrumental Performance and a joint award with co- writer Barrett Strong for Best R&B Song “Psychedelic Soul” the same year at the Grammy Ceremony.
The legendary Motown strings arranger Paul Riser received a Grammy with Norman for Best R&B Instrumental Performance and joint award with co-writer Barrett Strong for Best R&B Song “Psychedelic Soul” the same year at the Grammy Ceremony.
|"Car Wash" soundtrack|
revenue, marketed mainly to black audiences.